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Mrinalini Choudhary

M. C. headshot

Position:
Assistant Professor

Location:
Halpin-Harrison Hall, 213

Phone:
(540) 545-7314

Email: mrinalini.choudhary@xgcr.net

Educational History:

Ph.D in Business Management, M.B.A in Marketing and Information System, B.B.A in Marketing and Advertising

Fields of Expertise:
  • Digital Marketing
  • Artificial Intelligence
  • Marketing Strategy
  • Sustainability
  • Higher Education Administration
  • Industry Academia collaboration

Professional Highlights:

An academician and a passionate researcher with 15 years of experience in higher education and industry. Dr. Choudhary joined Shenandoah University School of Business in the spring of 2024. She holds a Bachelor’s in Marketing and Advertising, a Master’s in Marketing and Information system, and a Doctorate in Business Management. In addition, she holds a professional certificate in Digital Marketing. Dr. Choudhary teaches digital and traditional marketing strategy with an expertise in Search Engine marketing, Display and Video ads, PPC, Email marketing, Social Media Management and Analytics.

Before joining the school, she spent 15 years of teaching at undergraduate and graduate level at reputed universities in Middle East and India. In addition, she has expertise in teaching professional certification courses in marketing. She has been recognized with numerous accolades from the Chartered Institute of Marketing for maintaining a track record of achieving a 100 percent success rate in ‘Marketing and Digital Strategy’ and ‘Social Media Marketing’ courses.

Dr. Choudhary’s research focuses in the areas of marketing strategy, sustainability and technology-driven innovation. She has published in reputable journals indexed in Scopus, ABDC and Web of Science such as De Gruyter, Administrative Sciences and Empirical Economic Letters. These international journals are scholarly, peer-reviewed, Q2 ranked, and high impact journals.In addition, Dr. Choudhary has contributed to two book chapters on the topics of Industry 4.0 paradigm and marketing strategy during the pandemic. She has also co-authored a book titled “Fundamentals of Research Methodology.”

Furthermore, she brings a wealth of industry experience in her role as a higher education administrator and digital marketing consultant, with an impressive 20-year background. This allows her to effectively bridge the gap between academia and industry, providing students with valuable opportunities for experiential learning, gaining skills and knowledge needed to thrive in the professional world.

Personal Quote:

Fostering a culture of lifelong learning, I embrace technology to ignite minds and shape aspiring leaders for the ever-evolving digital age.”

Personal Highlights:

I am absolutely thrilled to be a part of Shenandoah Community. The warm welcome and supportive environment have made me feel right at home. I look forward to making a positive impact on the lives of students and colleagues.

Family is my rock, and I’m all about whipping up delicious grub that brings us together. When I’m not teaching, you’ll find me shredding the rapids on a white-water rafting adventure or hiking. Finding inner peace through meditation and spiritual retreats keeps me balanced. And to add to my list of passions, gardening holds a special place in my heart. There’s something magical about nurturing plants and watching them grow. Life’s good!